Since 2001, ADA Business Enterprises, Inc. has connected ADA members to professional products and services through its endorsement program, ADA Member Advantage.

ADA Business Enterprises, Inc. has recently re-launched its ADA Member Advantage program under the new name of ADA Business ResourcesSM. But the changes are more than in name only. The shift to ADA Business Resources results from an effort to make the endorsement program even more meaningful and relevant to ADA members.

Last year, ADA Business Enterprises conducted market research to gain a deeper understanding of the challenges dentists face in running a small business. The many insights from this research shaped the new identity for ADA Business Resources.

One of the key insights from the research revealed that many dentists are challenged by management of the business side of their practice, but still feel a tremendous responsibility to do it well. The goal of the ADA Business Resources program is to play an even stronger role in helping ADA members balance their dual responsibilities as business owners and dentists.

How does ADA Business Resources do this? By seeking out industry-leading companies that are proven at helping dentists save time and more efficiently manage their business tasks — everything from credit card processing to advertising. To that end, ADA Business Resources offers tangible benefits from their endorsed companies — from the number of hours saved each week to the cost savings members can expect.

And to help dentists feel even greater confidence in the choices they are making for their practice, ADA Business Resources now shares its selection criteria with ADA members so they can understand exactly how an endorsement is earned. Every company endorsed by ADA Business Resources:

  • Is an industry leader and available to dentists across the nation.
  • Holds a higher service standard, especially in the value-added support they offer to dentists.
  • Has been reviewed for quality and performance.
  • Supports the ADA’s mission of helping dentists maintain a positive and productive practice environment.

Central to the launch of the new ADA Business Resources brand is a redesigned website where ADA members can find content about each of their endorsed companies, special offers, and quick access to the companies to learn more.

More than half the ADA members nationwide currently use a product or service endorsed through the ADA Business Resources program. With a new brand and sharpened focus, ADA Business Resources will be an even more valuable tool for members.

For more information about ADA Business Resources, visit www.adabusinessresources.com or call 1.800.ADA.2308.